BUSINESS INTELLIGENCE DASHBOARD CASE (TOBACCO)

Objective: Tracking of media activity (articles, opinion leaders messages, legislative materials)

Due to report interactive abilities client is able to analyze metrics for the selected period

Output 1: Monitoring of activity dynamics in ukrainian media for 2 years

Output 2: Positive and negative mentions in scope of main topics/subjects

Output 3: Interactive monitoring of topics/subjects in the context of data sources

Output 4: Geography of active users and estimation of their media activity

Output 5: Online monitoring of competitors by number of active media users

Output 6: Specification by articles and sources

Result:

Client is able to monitor users activity and their reaction to law changes in real-time
Client timely launches ads campaigns in support of their product and works properly with negative responses and opinion leaders
Client effectively observes adopted and draft laws for the timely launch of information campaigns
Client monitors reactions of users at the moment of ads campaigns and promptly tune sentiment and tactics of communication